The holidays are a time for giving thanks. A time for family, comfort and love.

What's the name of that popular holiday song again? Oh, yes, Joy to the WORLD.

Here's the thing. America spends around $500 billion each year on Christmas gifts. That's more than $600 a person. We also spend another $8 billion decorating for Christmas.

As our kids fill holiday wish lists with items like Rock Band, the latest and greatest iPod, 2649-piece Lego sets, and Jedi swords, we're choosing (unbeknownst to them at this time) to take a step back from that world. This Christmas, we at Hold It Baby want to give more than gifts that fit in boxes.

We want to give people life.

More than a billion people are living without water on our planet. Some walk miles every day to get to the nearest source: a stagnant, parasite-infested stream or pond. They lug it back to their families. They suffer from diarrhea, worms and skin diseases because they can't wash themselves. 45,000 people die each day from waterborne illnesses. Many of those people live in Ethiopia, where our CEO's youngest daughter was born.

Our mission is to raise $5000 by Christmas this year. 100% of every penny I raise will go directly to the water projects. And every project is "proved" using GPS technology and photos and put on Google Earth. Together, we'll be able to see the impact we've made.

One billion people, one cause. The least we can do is give one Christmas.

Please join us by donating.

Happy Holidays!